
Chef Ian Craddock
Consumer culinary lead, UK |

I work closely with the EMEA (Europe, Middle East & Africa) consumer innovation, marketing and R&D teams advising on the latest food trend insights and designing delicious products around them. Working with McCormick’s global culinary team I also get to participate in the development of the annual Flavour Forecast® which we use when we present to customers so they can stay at the forefront of what’s trending in flavours. Aside from all that, I get to propose new products to customers and trade buyers as well as spend a lot of time in our kitchens creating recipes.