'Tis the season to be Jolly... As Schwartz Chip Seasoning is approved by the Craft Guild of Chefs

McCormick Flavour Solutions’ Schwartz Chip Seasoning has been approved by the Craft Guild of Chefs under its Product Endorsement scheme.

The Craft Guild of Chefs is renowned for endorsing only the finest and Schwartz Chip Seasoning has gained product endorsement by passing its “Fit for Purpose and Quality Assurance” assessment in time for operators to cash in on the many opportunities during the upcoming Christmas ‘season’.

Al Thaker, Marketing Manager, McCormick (UK) Ltd, commented, “We are delighted to have achieved this endorsement as it identifies our Chip Seasoning as being of first-class quality and recognises the commitment we make to source the finest spices that are found in our seasonings. Our research shows that flavour is a key component in pleasing the consumer and we want to assure chefs that by using a Schwartz product, they are using the very best there is.”

One of the chefs that tested the range said, “I like the colour of the product, the aroma is enticing as soon as added (sic) to hot recipes. The flavour is sweet with a slight heat and follows with garlic and spices. It is well balanced and tastes fantastic.”

When asked about specific advantages that Chip Seasoning could add to their businesses, the chefs commented on how it could, “Increase choice and variety for their customers”, “Satisfy the customer need for adventure / novelty” and “Make additional profit.”

Schwartz Chip Seasoning; a blend which includes paprika, smoked paprika, onion, garlic and black pepper with a very mild heat, enables foodservice operators to simply sprinkle themselves a slice of the action by adding to chips, fries, wedges or roasties, or become more creative and add as a spicy twist to recipes such as Croquette Potatoes.

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Editor notes:

Chip Seasoning is available in a 300g shaker jar
McCormick & Company, Incorporated is a global leader in flavour with more than $4 billion in annual sales. McCormick manufactures markets and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses – in more than 110 countries. Since Willoughby M. McCormick founded the company selling root beer extract in 1889, McCormick has demonstrated a strong commitment to the communities in which it operates and the planet as a whole. Innovation in flavour and a clear focus on employee engagement and product quality has allowed McCormick to grow its business globally and become the flavour leader it is today. For more information, visit www.mccormickcorporation.com

McCormick Flavour Solutions’ brands include Schwartz, Hammonds sauces, Bick’s relishes and Noël’s. The Schwartz range from McCormick includes over 100 products, including herbs, spices, seasonings, garlics, salad accompaniments and wet sauces, which include condiments, table sauces, cooking sauces, salad dressings and mustards.

Press Office Contact Details:

Elke Passon | Talking Food Ltd
Tel: 07734 462662 | email: elke@talkingfood.co.uk | www.talkingfood.co.uk

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