Dish up flavoursome festive food with McCormick seasonings and catch the sale!

This Christmas tills in pubs, restaurants and hotels all over the country will be ringing out, rejoicing as hordes of diners flock to join the festive celebrations.

With global flavours on the rise, food lovers have become increasingly discerning and hungry for food to tantalise their taste buds; there’s never been a better time to cash in by sizzling up your party offerings with an extra burst of flavour - McCormick Flavour Solutions has the perfect answer with its range of Schwartz seasonings guaranteed to pep up any dish.

Diners are increasingly prioritising quality of food, with 21 per cent saying that’s what they base their choice of restaurant on, compared to 17 per cent six years ago.  And more consumers also choose where to eat based on the availability of a ‘good variety of foods’.*

Schwartz Seasonings are the ideal way to capture customer imagination and tap into the latest flavour trends, blending herbs and spices with different yet complementary flavours to help chefs create tasty, authentic dishes.Blackened Cajun Seasoning, chilli, spices and herbs blended to create an authentic Cajun taste, is ideal for making Cajun Chicken Popcorn – perfect party food – or try our recipe (below) for Arancini Balls, made using Schwartz Italian Seasoning, a Mediterranean blend of basil, oregano, rosemary and thyme added to pepper and garlic, also ideal finger food for bar snacking.

Mini Chicken Wellingtons will add a festive twist to any Christmas menu, made with Schwartz Chicken Seasoning, a blend of salt, paprika and onion that can also be used on all types of chicken dishes, and there are Mexican Pinwheels; easy to make with Schwartz Fajita Seasoning which offers a flavour that is slightly spicy with notes of citrus and a blend of onion, garlic and spices.

Schwartz Piri Piri Seasoning is a Portuguese blend including chillies and lemon peel – just mix with tomato ketchup for a dip with ‘bite’ and serve with crudités, chicken skewers, potato wedges or grilled prawns.  

And because Brits can’t get enough of chips, even at Christmas, why not treat your customers to McCormick’s newly launched Schwartz Chip Seasoning; with seasoned chips trending hugely, it’s guaranteed to capture food lovers’ imaginations and drive profit potential.

An exciting blend of paprika, smoked paprika, onion, garlic and black pepper packing a very mild heat, with its ease of use and versatility Schwartz Chip Seasoning can be sprinkled over chips, fries, wedges or roasties, added as a spicy twist to sweet potato or mash and even used to make potato croquettes with a difference and great for inclusion on a buffet.

Research shows that 2/3 customers would upgrade their chips to include a flavoured seasoning if it was available and well over half of customers would be more likely to order a side of chips if they were flavoured with a seasoning (60%)**.

That signifies an easy opportunity to make additional sales volume, which spells extra profit. Seasoned chips sell for between 10p-30p extra per portion*** and that adds up to profit potential of £11-£40 per jar of Chip Seasoning for the canny operator – who said there’s no Father Christmas…!

Delivering the very best appearance, aroma and flavour, Schwartz Seasonings provide more quality and versatility to your offerings, helping to lift the desirability of a dish and boost the margins – Schwartz gives more flavour, more quality and more profit.

And right now all Schwartz Seasonings are reduced in price in our special festive seasoning sale^, so there’s even more chance to boost profits.  Customers are happy enjoying exciting food and operators make more profit – everyone gets what they want for Christmas!  Contact your local stockist for details.


*according to an NPD report in April this year
**McCormick research
***according to Horizons Menurama 2014 

^ T’s & C’s: Seasonings Sale at participating wholesalers, cash & carries and distributors only.  Promotions and timings will vary from store to store, contact your supplier for details.  While stocks last.  No cash alternatives.  Promoter: McCormick Foodservice, Haddenham Business Park, Pegasus Way, Haddenham, Bucks. HP17 8LB.

Click here for Arancini Balls recipe > 

Editor notes:
Our research shows that more than 1 in 3 people would pay 20p or more extra for chips with a flavoured seasoning

McCormick & Company, Incorporated is a global leader in flavour with more than $4 billion in annual sales.  McCormick manufactures markets and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses – in more than 110 countries.  Since Willoughby M. McCormick founded the company selling root beer extract in 1889, McCormick has demonstrated a strong commitment to the communities in which it operates and the planet as a whole.  Innovation in flavour and a clear focus on employee engagement and product quality has allowed McCormick to grow its business globally and become the flavour leader it is today.  For more information, visit

McCormick Flavour Solutions’ brands include Schwartz, Hammonds sauces, Bick’s relishes and Noël’s.  The Schwartz range from McCormick includes over 100 products, including herbs, spices, seasonings, garlics, salad accompaniments and wet sauces, which include condiments, table sauces, cooking sauces, salad dressings and mustards.  

Press Office Contact Details:
Elke Passon | Talking Food Ltd
Tel: 07734 462662 | email: |

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