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In response to the recent growth in grilling as a cooking technique, as well as the surge on menus of flavours from the American grill, McCormick has launched its Schwartz Grill Mates range into foodservice.
In the past 2 years the UK consumer has enjoyed a flurry of new openings on the high street dedicated to these popular trends; Flaming Grill Pubs, Gaucho (and its sister outlet, Cau), Bodean’s and Coal and Grill, to name but a few, but there has been no real solution for the everyday caterer wanting to replicate this for themselves. Until now... Already a well-known brand in the US, and launched into the UK retail sector last year, the Schwartz Grill Mates range of seasonings is now available for foodservice and includes Punchy Peppercorn - a blend of black, green, pink and Szechuan peppercorns with cloves and coriander and Deep South Brown Sugar - a sweet and spicy seasoning mix with a hint of whisky flavour.
Warren Wells, Commercial Director, McCormick (UK) Ltd; “We took this successful brand and developed it especially for chefs in order to bring a real solution for those wanting to incorporate the flavours of the US grill on their menus, in line with the trends seen on the high street. Schwartz Grill Mates are loaded with provenance, packed full of authentic flavours and are formulated for use before, during or after cooking. Well suited to burgers, steaks and chicken, which are among the top ten dishes that UK consumers order, Schwartz Grill Mates can also be used on fish and vegetables.”
Schwartz Grill Mates have been designed with the chef in mind following positive research carried out last year^; 81% of chefs asked said they would definitely or probably buy the product, with one chef saying, “It would add some new, exciting flavours to my meat and fish dishes, and even some of my vegetarian dishes - brilliant idea!”
Schwartz Grill Mates is available in jars (Deep South Brown Sugar, Montreal Steak, Smokey Texan) or adjustable grinders (Punchy Peppercorn, Herb Fusion, Garlic and Herb Twist) from March and recipes can be found at www.mccormickfs.co.uk.
To celebrate the Schwartz Grill Mates launch McCormick is giving away a number of free samples to the first 12 readers to apply*. All you have to do is email firstname.lastname@example.org with your name, business name and address, daytime phone number and quote “Grill Mates Reader Offer” before May 31st 2013.
*Open to bone fide caterers only
^ Research carried out with Kadence in July 2012
To share in our passion for flavour visit www.mccormickfs.co.uk, email us at email@example.com or call FREE on 08081 000363
The McCormick Foodservice Division operates across Europe in the UK, Ireland, France, Spain and Switzerland. McCormick Foodservice brands in the UK include: Hammonds sauces, Bick’s relishes and Camp Coffee concentrate. The McCormick Foodservice Division also supplies a selection of goods under the Noël’s brand. These include their renowned olives, cherries and baking sundries. The full Schwartz range includes over 100 products, including herbs, spices, seasonings, garlics, salad accompaniments and wet sauces, which include condiments, table sauces, cooking sauces, salad dressings and mustards
McCormick & Company Incorporated is a global leader in flavour. With more than $3 billion in annual sales, the Company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry; retail outlets, food manufacturers and foodservice businesses. Every day, no matter where or what you eat, you can enjoy food flavoured by McCormick. McCormick brings passion to flavour™. To learn more please visit us at www.mccormickcorporation.com.
Press Office Contact Details:
Elke Dawkins | Talking Food Ltd
Tel: 07734 462662 | email: firstname.lastname@example.org