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In the year that saw McCormick launch its first ever global Flavour Forecast the innovative drive has continued and the Company has just revealed a new brand name for the UK’s Foodservice division, as well as a complete re-brand for the Schwartz range of products.
‘McCormick’ becomes ‘McCormick Flavour Solutions’ in a move to underline the Company’s commitment to its customers to deliver the finest flavours; from sourcing the very best ingredients, to development of the tastiest recipes. ‘Schwartz for Chef’ simply becomes ‘Schwartz’, bringing its image up to date and in line with the consumer brand (which has also just been launched in this new livery) as well as the Company’s new European positioning.
Warren Wells, Commercial Director, McCormick (UK) Ltd; “After extensive research it was decided to modernise the Schwartz brand to bring some uniformity across our extensive range whilst also enabling us to make the most out of the positive association and recognition that we have with consumers. At the same time, we have taken the opportunity to reformulate a large number of recipes in our wet range to deliver even better flavours.”
Each product category will have its own recognisable lids for maximum stand-out on shelf and the labels all include new, easily identifiable icons, for simple messages about nutrition, portions and usage.
To create noise around the new launch, the Company will be supporting it with adverts in the trade press, online media and sales promotions, including a ‘money back guarantee’.
The new brand will be hitting the shelves from October and more information can be found at www.mccormickflavoursolutions.co.uk.