Schwartz for Chef gives its range of seasonings a new look

Same great flavour… new look!

The entire range of Schwartz for Chef Seasonings is to be rebranded with a fabulous new look, mirroring the flagship colours of Schwartz retail seasonings.

The new pink pack is designed to give the Schwartz for Chef range of Seasonings a ‘loud and proud’ stand-out on shelf in Cash & Carries, helping to highlight its visibility and encourage trial. The new packs will also coincide with the appearance on TV of the Schwartz ‘Perfect Shake’, in time for the summer.

New seasonings for the BBQ season
In addition to the new livery, Schwartz for Chef is adding three new products to the Seasonings range, specific to the BBQ occasion; they are Classic Barbecue Seasoning, Spicy Barbecue Seasoning and Mediterranean Barbecue Seasoning and are all perfect for a variety of uses in the kitchen; as a marinade, as a dry rub, sprinkled on just prior to serving, as a coating, in a dressing, in a sauce or in a dip.

James Millward, Commercial Director, McCormick (UK) Ltd; “Our range of Schwartz for Chef Seasonings are extremely versatile across an array of recipes and we want to inspire chefs with some new ideas to accompany the new look and the new products. The move to a pink pack will not only make it more prominent on-shelf but will add reassurance as it reflects the pack colours of the retail range and our research shows that the Schwartz brand is very much trusted for its quality and food safety.”

A limited number of free samples from the range are available.

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